Network Your Way to the Top

Networking is a critical skill for career progression, and some say “network” and ‘net worth” are close relatives. But, the idea of networking often triggers a nervous reaction and even fear. Today’s tips will help you prepare your approach and jumpstart your face-to-face networking abilities.

First, you need to put yourself in the right frame of mind. Think of a new networking experience as nothing more than meeting people, and consider each person you are about to meet as a friend of a friend. Then, make that person feel like the most important person you’ve met that day.

By the way, if you’ve walked into a gathering and are ready to start networking, head toward the bar. You’ll find its a great place to start up a conversation, even if you’re not drinking.

Networking Fundamentals

• Project approachability. Put a smile on your face and convey confidence. A positive outlook is inviting and people will want to find out what you’re smiling about.

• Be yourself. Don’t try to be the person you think others want to meet, instead be the best and most genuine you that you can be. The people you connect with when you are authentic are the ones you’ll want to stay in touch with.

• Prepare your elevator pitch. You’re probably well-rehearsed with an elevator speech for explaining your job function, but, have you applied that same preparation to explaining who you are? Practice so that you can introduce yourself in a few seconds. It may be as simple as your name, what you do, and where you’re from, but try to make it memorable with sincerity, a smile, and possibly a memorable detail. Wait for a natural break in the chatter for your introduction and be sure to politely excuse yourself before you leave the conversation.

• Bring your best conversation skills. Don’t feel compelled to do all the talking. In fact, a good rule is to listen more than you talk. Stay engaged by asking questions and maintaining comfortable eye contact. Nodding your head, using the persons name, and e-leaning in a while you’re conversing go a long way in showing that you care. Most importantly, don’t look over the persons shoulder for other people to meet.

• Set Goals. Networking isn’t about meeting as many people as possible in a room; instead, you should focus on making a few solid connections. People will know if you’re simply speaking with them to grab their card and move on to your next victim. The most you should hope for in a first meeting is to connect through a meaningful dialog that leaves you both interested in keeping in contact.

• Collect contact information. Business cards are great reminders and leads for your network, but don’t bother collecting them unless you intend to nurture the contact. Jot notes on the backs of business cards with details that will keep your future contacts specific and personal.

• Get Referrals. When meeting people, it’s important to remember that even if they can’t help you directly, someone in their network probably can. Don’t be afraid to ask for help, but, be clear about what you are looking for. Most people want to help, and are thrilled to hear when their advice has paid off for someone.

• Follow-Up. Care for the contacts that you make to give them the chance to blossom. Send a follow-up note or thank you email within a week after your first meeting. Stay diligent in re-connecting by checking in with a note or call several times a year without becoming a stalker. This is where the amateurs fall short.

Make a Career of it

Think of networking as a long-term career strategy, and be sure to take care of your valuable contacts. Although it takes time, you will benefit from the rapport and trust you develop with a great foundation for doing future business.

Knopman Marks wishes you success in building your network. Thanks for checking in, and stay in touch!