A visionary in the financial education and training industry, Liza believes business growth must be tech-forward but human first. Her leadership style is rooted in the relationship between success and joy, and she has reshaped every aspect of the firm to embody this since joining Knopman Marks nearly 14 years ago.
Liza believes the firm’s mission is about more than training people for exams. It’s about helping them learn how to grow through adversity, launch their careers, and go on to pursue their dreams. As digital disruption continues to impact education and businesses, Liza is focused on exploring innovative ways to train students and prepare them to excel in a rapidly changing world.
To that end, Knopman Marks has evolved constantly under her guidance. By learning from students and embracing change, Liza spearheaded the development of the first-ever financial training app, oversaw the creation of our E-learning program, and directed a complete digital transformation of the business. These pursuits have led to true employee empowerment as Liza pushes our capabilities from every angle and encourages her team to find meaning in their work.
Since Knopman Marks is a key player in shaping financial careers, Liza sees it as the firm’s responsibility to expand opportunity and diversity in the space. She is especially passionate about inspiring young women to find purpose in themselves and each other. A leadership workshop series she created for high school girls is now in its fourth year, and Liza is expanding this program as CEO to inspire and train more women to find success in the financial industry.
Finance is an old world, but with Liza at the helm, the team at Knopman Marks will continue an energetic and fearless pursuit to set new and higher industry standards.
Liza is an immensely-proud mother of three, and holds a Bachelor’s degree from Franciscan University of Steubenville.